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Carriwell has been designing supportive maternity and nursing wear since 1996. Junkies Coder built a complete website that reflects that legacy, multi-language, mobile-friendly, and structured around how expecting and nursing mothers actually browse, learn, and buy.
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Key Platform Features
A fully localized website across Danish, English, and German, giving Carriwell a consistent brand presence for its core Nordic market and international customers alike.
Sizing information built directly into the browsing experience, helping expecting and nursing mothers choose the right fit with confidence at every stage.
Educational articles on pregnancy, birth, and postpartum topics connect directly into related product collections, turning informational visits into genuine shopping journeys.
A responsive layout built for how mothers actually browse, quick to load, easy to navigate, and consistent across phones, tablets, and desktop.
Our Services Provided
01
Conceptualization
We mapped Carriwell's full product range, multi-market requirements, and customer journey from first-time research to purchase, establishing the structure and roadmap for a unified brand website.
02
UI/UX Design
Our design team built a soft, comfort-led visual identity in Figma that reflects Carriwell's brand values, with simplified navigation, clear size-guide access, and mobile-first layouts throughout.
03
Website Development
Our engineers built a fully responsive, multi-language website supporting Danish, English, and German storefronts, with consistent navigation, dynamic product collections, and fast page performance across devices.
04
Content & Commerce Integration
We connected Carriwell's educational blog content on pregnancy and postpartum topics directly into the shopping experience, linking informational articles to relevant product collections.
05
QA, Deployment & Knowledge Transfer
We ran cross-device and cross-language QA across the full site experience, handled deployment, and delivered complete documentation so the Carriwell team could manage content and products independently.
01
Carriwell's product range, educational content, and brand story lived across different parts of the site without a consistent visual language, making the experience feel fragmented rather than reflecting nearly three decades of trusted craftsmanship.
02
Serving Danish, English, and German-speaking customers meant maintaining consistency across language versions, and without a properly structured site, content and navigation drifted apart between markets.
03
Maternity and nursing sizing changes through pregnancy and postpartum, and without clear, accessible sizing guidance built into the browsing experience, customers were left uncertain at the exact moment they needed confidence to buy.
04
Carriwell's educational articles on pregnancy, birth, and postpartum topics existed separately from product pages, missing the opportunity to guide an informed reader directly into relevant product discovery.
Technology Stack




Carriwell – Maternity & Nursing Wear Website | Junkies Coder

1 / 5
Delivered
Project Results
Here are the measurable outcomes and achievements we delivered for this project.
4
Key Outcomes
A Unified Brand Experience
Replaced a fragmented, inconsistent layout with one cohesive website that reflects Carriwell's 30-year reputation for comfort and care.
Consistent Presence Across Three Markets
Delivered a multi-language website giving Danish, English, and German-speaking customers the same quality experience, in their own language.
Reduced Sizing Hesitation
Integrated size guidance directly into the shopping flow, giving customers the confidence to choose the right fit without second-guessing.
Stronger Content-Driven Engagement
Connected Carriwell's pregnancy and postpartum articles into the shopping experience, turning informational readers into engaged shoppers.